If you have a goal of losing weight, this post is for you. 

This post is ALSO for you if you are wanting something for yourself you don’t currently have. That could be any change, in any category of life; health, fitness, weight loss, relationships, family, career, financial, spiritual, emotional, travel, just to name a few.

I’m going to relate these strategies specifically to weight loss, but they can be applied to anything.

Let’s dive right in.


This is arguably the most important strategy for creating change. Let’s say you want to lose fifty pounds. If you have never lost fifty pounds, then you don’t know how to get the result of losing fifty pounds. The answer isn’t in your past, and the answer isn’t someone else’s answer. You are creating something new out of nothing. something that has never been done. The path to your result is a mystery, which is why commitment to the result is more important than commitment to the path. 

Deciding to change is a big deal, and a rare occurrence. Many people believe they have made a decision to change, only to wimp out the second things get hard. So first, make sure that the result is something you can get behind 150% and that you are willing to do whatever it takes to achieve it.

Once you’ve decided, it’s time to try a plan. Maybe you join my 15 Day Keto Reset. Maybe you start lifting heavier weights or add in an extra personal training session every week. Maybe the plan works and maybe it doesn’t. If you’re truly committed to losing fifty pounds, you will be happy to try a hundred plans until you get there.

Commitment to the result is the difference between “bring it on!” and “I give up.”

So, you’ve got a plan. Now what?


Change is uncomfortable. Growth is uncomfortable. Doing something you’ve never done before is uncomfortable. Expect to be uncomfortable. Embrace it. Recognize it as something good rather than something to be avoided.

Comfort is over-rated.

It can seem like change is happening when you are actually just rearranging old stuff. I did this for forty years! Now I see the futility of being past-focused, and I understand how to create actual change; something out of nothing. This is why being an entrepreneur is NOT for everyone.

There have been so many times when I’ve thought “I just want someone to tell me what to do. I feel so lost. There’s no map!” But instead of letting those thoughts frustrate or discourage me, I instead see it as a sign that I’m on the right path. I’m not going to settle for building a business and ending it there. That’s not enough for me. I want my business to continually evolve to reflect the evolution happening inside me. And let me tell you, it’s really uncomfortable!  But so is staying stuck in a small life and not ever reaching your full potential.

So, losing fifty pounds will put you in uncomfortable-land. You’ll be operating outside of familiar territory, and that can be downright scary. Saying no to your Friday happy hour sucks. Being a little bit hungry isn’t super fun. Cooking your meals instead of going out can be a hassle. Pushing yourself to lift heavier weights is hard! If the result is important to you, then none of this will matter.

“Nothing is working” is the language of someone who isn’t committed to the result.

It might take one plan, it might take a hundred.


Pick a plan. Do the plan FULLY. Get uncomfortable. Is it working? Yes - keep going. No - try a new plan.


I’m going to warn you, what I’m about to say may sound a bit “woo woo.” But before you roll your eyes and tune out, just trust me that this step is pure magic. Let’s break it down.

Before you actually lose fifty pounds, you’ll want to become that future version of yourself.


Remember, the person you want to become doesn’t exist yet, except in your imagination. And it’s in your imagination that you begin the process of stepping into the physical manifestation of your future self - - - you, fifty pounds lighter.

What does that person think? What do they believe about themselves and about the world around them? How do they show up on social media? How do they show up for work? What things do they do? How do they behave? What do they believe to be true?

I know it’s hard to believe something that you don’t currently believe. Which is why most people get stuck trying to lose weight. They falsely believe that once they lose the weight, then they’ll think differently.

“When I lose weight, then I’ll be happy / confident / full of energy / etc.”  “When I lose weight, I will accept myself.” 

The process that works is actually the reverse of this.

First, be happy with yourself. Accept yourself. Be confident. Overflow with energy. Wake up every morning and show up AS IF you have already lost fifty pounds. If you don’t believe these thoughts yet, commit to believing them. 

If you embrace these steps, then your obstacles stand zero chance, and your dreams are just a plan (or a hundred) away!

Speaking of plans, I’ve got you covered. I can deliver workouts all day long (in-person or online), PLUS help you navigate the intricacies of these steps. Please reach out if you’re serious about crushing some goals.